Do you use Google Analytics? We Do!

(This was posted 6 months, 2 weeks, 1 day, 16 hours, 27 minutes's ago.)

Google Analytics is a free tool from Google that is an absolute ‘must have’ for anybody that is serious about their website.

We have Google Analytics setup on our Content Management System’s home page so that every time we log-in we are presented with a snapshot of what is going on.

Google Analytics can tell you the number of actual visitors, the average time spent on your website, the entry pages and exit pages – and used with a little thought this information can be very powerful.

We have a client that we work with on a monthly basis to understand what is going on with his site. To look for trends and anticipate what is going on. A short time ago we noticed that once page was regularly being used as the entry page – so we looked at it.

The long and short was that the page did what it needed to and said what it needed to if it was just another page on the website BUT as it was drawing so much attention we decided to add some calls to action intended to increase the conversion rate from browser  to prospect.

Google do and provide many tools, some better than others – this one is a star, an absolute winner so if you don’t have it set yourself up with a Google account, follow their easy instructions and get going!